TUEBA’s mission is to train high quality human resources at undergraduate and graduate level, do scientific research and technology transfer and cooperate with international partners in the fields of economics, business and management to serve the socio-economic development, especially in the Northern mountainous and midland region.
By 2030, TUEBA will have been an application-oriented university in the fields of economics, business and management with prestige and excellence, compatible with leading universities in the country and in Southeast Asia, steps towards building an excellent research-oriented university.
- Encourage creativity and innovation
- Nurture passion
- Respect for differences
- Promote cooperation
- Appreciate the quality and efficiency
- Ensure harmony and sustainable development